Added: 05/19/2006 |
Alternative media advertising is making popularityThe role of alternative media advertising in international advertising market is growing every day. Among brand and entertainment marketers, the issues, impeding a widespread adoption of alternative media advertising for promotions, are cost and lack measurement standards, have a lack of manpower and resources. While most agency executives advise their clients to use e-mail, they also plan to recommend a use of blogs and social networking sites, neither of which ranks particularly high on the client side.
Outdoor advertising is a kind of alternative media advertising that reaches people when they are in unique situations and engaged in distinctive activities, and such kind of alternative media advertising offers extremely targeted messaging. In fact, given the nature of nearly every product outlined in this section, alternative outdoor products are visible at all hours. Combining alternative outdoor products can make a tremendous impact, improving: a reach, frequency and an overall impact in one cohesive media package.
Originally developed to bridge communication gaps in urban centers, alternative outdoor products have grown into a sophisticated and viable billion dollar business. The beauty of these ad forms is the targeting they provide combined with their synergy within micro markets. A sampling of popular alternative outdoor advertising formats contain: airline overhead bins, airplane banners, arenas & stadiums, commercial restrooms, ferries, movie theatre screens & kiosks, roadside logos, health clubs, spas & salons, subway tunnels, shopping cart returns, shopping bags, digital video screens etc. While alternative outdoor media differ in terms of function and strategic application, each product offers a high-impact, target marketing and market-to-market coverage with an unprecedented means of reaching today's highly active consumer audience.
RSS feeds are only a special kind of web page, designed to be read by computers rather than people. It might help think of them as a free, internet version of the old-fashioned ticker-tape news wire machines. Not all websites currently provide the Really Simple Syndication, but it is growing rapidly in popularity and many websites have RSS feeds for both text and video stories.
The Really Simple Syndication guarantees a convenient way to syndicate information from a variety of sources, comprising news stories, updates to a web site or important bulletins. Regardless of the purpose for which the Really Simple Syndication file is being used, by watching this XML file, it can be quickly and easily seen whenever an update has occurred. Certainly, viewing the RSS feeds in the Internet Explorer and manually reloading the page every few minutes is not the most efficient use of the time, so most people take advantage of some forms of client software to read and monitor RSS feeds.
There are many different RSS clients available, but here are a selected few that have been tested: RssReader, SharpReader, FeedReader, AmphetaDesk, NewsGator, and RSS Bandit, which is now an Open Source project. The Really Simple Syndication, a real mini database, containing headlines and descriptions of what is new on the site, is natural for layering on additional services.
In addition to displaying the news on other sites and headline viewers, RSS data can flow into other products and services like PDA's, cell phones, email ticklers and even voice updates. Email newsletters can easily be automated with RSS. Even more compelling, affiliate networks and partners of like-minded sites (a collection of Linux sites) can harvest each other's RSS feeds and automatically display the new stories from the other sites in the network, driving more traffic throughout.
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