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Articles of category "Cable Planning and Buying".

If you decide for cable TV planning Added on 01/27/2006 to Articles Directory / Marketing / Media Buying and Planning / Cable Planning and Buying

Cable TV, as well as direct mail, refers to the so called niche non - mass advertising media. It was classified in such a way, as it primarily reaches specific demographic groups with special interests. Although cable television is more targeted than broadcast media, adding it into your media mix or using it alone can be very effective.

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