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Articles of category "DRTV media".

Direct response television vs direct response radio Added on 11/16/2005 to Articles Directory / Marketing / Media Buying and Planning / DRTV media

Radio is similar to television - they both belong to the electronic media, they are popular with people and thus, reach many people on a weekly basis. Television perfectly suits direct response marketing needs due to both: the power of television and the accuracy of direct marketing, however, can radio boast of its potential to generate the consumer's reaction the way the TV does?

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